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Building a Fee-for-Service Personal Financial Planning Practice

This is our premier course: live on-line training with Tom and Susan Tillery on how to build and implement a fee-for-service integrated personal financial planning model without asset management or product sales. Participants will leave with a proven action plan developed over 15 years,  as well as written best practices for all operating and planning steps. Optional coaching/mentoring from Tom and Susan also available.

You will:

  • Identify and write your action plan to begin building and implementing immediately
  • Learn how to organize and conduct each of the various types of client meetings
  • Determine the deliverables presented at each client meeting
  • Identify how to set a fee for integrated personal financial planning services
  • Learn how to quote the fee and secure the engagement
  • Identify and build your collaborative team of advisers
  • Apply networking and marketing techniques through the building of collaborative teams
  • Choose your Personal Financial planning software
  • Apply The AICPA Statement on Standards in Personal Financial Planning Services to your engagements
  • Select engagement letters, and engagement agreements (if your state requires registration)
  • Assess and learn from an actual team of advisers in collaborative role-playing exercise
  • Use a Documented Workflow System and Standard Operating Procedures (provided in materials)
  • Recognize Life Planning opportunities and much more…

Optional coaching and mentoring following training:

  • Twelve hours of one-on-one coaching and mentoring with Tom and Susan
  • Review of your practice structure
  • Consulting for the integration of personal financial planning services with your CPA firm or building a stand-alone personal financial planning business
  • Coaching for actual client engagements
  • Assistance with personal financial planning technical questions (Investment, Retirement, Estate, Tax Planning, Risk Management, Cash Flow)
  • Compliance coaching if your state requires registration
  • Local adviser referrals in your area
    • What People are saying about this course —

    “I have 25+ years experience as a CPA, and completed the AICPA PFS credential classes before I attended the FP Advocate classes.  I did not feel prepared to provide financial planning until I went through the FP Advocate classes, which gave me a more in depth view of how the financial planning process actually works and how straight forward it is to move forward once you have the steps down.  After I completed training I felt that I had a good handle on processes, and the checklists and documents needed to move forward.  Meeting advisors in investments, banking, insurance, etc, and seeing their part of the process (how they are brought into the planning process) provided an even better understanding of how all of the pieces come together!”

    What they are saying about our coaching and mentoring —

    “I have found the coaching/mentoring part of FP Advocate invaluable.  Having Tom and Susan Tillery, experienced advisors in financial planning, available to answer questions and guide my first engagement and documentation requirements helped me sleep at night knowing I can reach out as needed to continue moving forward as is best for my client in their financial planning process.  In two hours, Tom provided a very clear initial understanding of the pieces that would need to be worked through for a significant engagement, along with an idea on the hours it would take to complete it.  Since I am billing set fees having an idea on the hours allowed me to be very comfortable providing a fee arrangement to start my first engagement!  Last but not least, seeing the way the engagement letter Tom & Susan provided as a sample works in tandem with the RIA required engagement agreement ensuring you don’t miss anything in the required scope…wonderful knowing I am not missing anything (yes, they provided guidance on the RIA one too!).”

Building a Fee-for-Service Personal Financial Planning Practice Course

$7,500.00 (Course Only)

$11,500.00 (course, coaching, and mentoring)

Note: If you prefer to pay by check fill in the contact information below and we will be happy to accommodate you.

In 2024, we are offering two opportunities to take this class—

Dates: January 3-5 and January 10-12 – 12PM-4PM EST (each day online)

Registration deadline: December 20 2022 – Class Size Limited

Dates: July 17-19 and July 24-26 – 12PM-4PM EST (each day online)

Registration Deadline: July 08 — Class size Limited

Contact Information
For more information regarding refund, concerns, and/or program cancellation policies,
please contact Pat McGarvey at

CPE Credits: 24 — NASBA approved
Recommended Field of Study: Specialized Knowledge

Additional Information
Prerequisites: CPA/PFS or PFS Candidate
Advanced Preparation: None
Program Level: Intermediate
Delivery Method: Group Internet Based


Refund Policy:

Full refunds are available if requested in writing (email) at least 30 days prior to the start date of the class. A 50% refund is available if requested in writing (email) at least one-week before the start date of the class.  No refunds will be granted after that time. In lieu of a refund, a participant may request in writing (email) at least three days before the start date of the class to have the full registration fee applied to another program within a 12-month period following the program registered for, plus a $100 administrative fee.
Financial Planning Advocate, LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: